CPT Customize Printed T-Shirts responsive website
UX designer lead, Researcher, Visual, Interaction
ROLE:
February 2022 to March 2022
DURATION:
Project background
We are creating a website for customers who want to make their own t-shirts, upload their designs, give them the right size, and fabric they want for a decent price. We need to create the path for the main user experience while the customer chooses to proceed with their own design, upload the file without any issue, make the actual order flow, and understand what challenges they have the most during the process.
The Problem
Customer wants to make their own printed t-shirt to be always fashionable and unique.
They are not happy with the cheap fabric, and they want to be able to have options when choosing the t-shirt.
Challenges
We would like to understand better the challenge the users face the most for ordering their designs: upload images, choose the model of the t-shirt, color, size, material and finish the task to the checkout process. We would also like to understand if they are interested in the possible feature of the website and ask one of our designers to consult their doubts
Usability study research
Methodology
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Unmoderated Usability study
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Location: Remote, the United States
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Date: February 28
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Length: 20 - 30 minutes long
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5 participants. All of them will open the low-fidelity prototype website and try to finish the task of customizing printed t-shirts.
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Each participant will take a questionary on the experience they had through the app.
User pain points
1. Poor fabric
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2. Size description
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3. Upload image process
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4. Payment security
5. Be unique & trendy
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Persona
Melanie Krause
Mockups CPT website
Uploading design process and chat for a suggestion
Mockups CPT website
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